Micro-investment market continues to heat up

In recent years, the domestic projector market has developed rapidly, and household mini-projectors have received more and more consumer attention. Coupled with the maturity of micro-projection technology, it has gradually contributed to the entry of micro-projectors into the home market. According to statistics, in January 2013, the domestic projector market paid 14.9 attention to mini projectors, but in February, the number rose to 19.4. After half a year, the attention of mini projectors has risen to about 25%.

So, concerned about the home mini projector people, and will pay attention to consider what factors?

First, the clarity

Clarity refers to the clarity of the image seen by the human eye, which is the subjective judgment of the final image effect caused by the comprehensive result of the objective performance of the system and equipment, and the final image effect is objectively determined by three media: video signal source, transmission medium and physical resolution of display equipment. The data shows that 80% of consumers pay attention to clarity, and high clarity has become the primary consideration. In the home mini-projector market, due to the limitation of the projector body, its definition is difficult to be greatly improved. It is precisely because of this that the mini-projector with high definition has become a new love for consumers. Other conditions remain unchanged, the physical resolution of the projector is the most important factor affecting the clarity, so higher resolution has become one of the advantages of mainstream projectors. Market data show that the resolution of mainstream projectors is 800*600, 1024*768 (Puqing),1280*720, 1280*800 (HD). Among them, 1280*800 is the highest in mainstream resolution (nearly 80% of the market attention share). Projectors with this resolution have clearer and more delicate projection effects than other projectors.

Second, the quality

How to improve the quality of their products, determines whether the enterprise can stand in the market economy, overview of the domestic excellent enterprises, always put the quality of products in an important position in the development of enterprises. In the projector industry, there are many people and investors who are optimistic about the industry, but there are a large number of people who report a wait-and-see attitude, cautious and cautious. Therefore, whether the projection quality produced by an enterprise can convince consumers is a major factor in determining the success of the projection enterprise. Data show that 67% of consumers pay attention to the quality of household micro-projection products. Therefore, it is believed that while producing mini-projectors, if the projection enterprises can improve the display effect and product quality of the projection, they will surely be favored by more consumers.

Third, portability

Small size, light weight, easy to carry, is the important characteristics of the micro projector proud. The projector has a huge body, this concept is no longer applicable to the mini projector. Data show that 60% of consumers who pay attention to mini projectors will pay attention to the portability of projectors, and most of them are mobile fashion office workers and family audio-visual entertainment. Convenient to move and easy to carry is one of the basic requirements, in the need for projection can be used immediately, there is no complicated installation process, which is also a major advantage of home mini projector.

Fourth, the price

Data show that 56% of consumers will focus on the rationality of prices. Projection technology is gradually mature, the price of civilians, 2001 to 4000 yuan in the range of household mini projectors, performance is relatively good, and powerful, moderate price, has been gradually accepted by many consumers.

In addition to the four important factors mentioned above, there are other factors that affect consumer purchases.